ReHubs has appointed Béatrice Moureaux as permanent Chief Executive Officer effective October 5, 2026, tasking the 25-year textile-industry veteran with breaking the supply-demand deadlock that continues to stall European textile-to-textile recycling capacity.

The Brussels-based alliance, whose members span recyclers, brands, and fibre producers across the continent, promoted Moureaux from the Board Advisor seat she has held since December 2025. She succeeds Robert van de Kerkhof, who moves from interim CEO to Chairman of the Board and will support the transition.

What changes for ReHubs under the new CEO?

Moureaux inherits an organisation that has repositioned around the structural economics of recycling, not the technology itself. Her appointment follows ReHubs' report with Boston Consulting Group, which framed the case for capacity investment around demand certainty, recycled-fibre pricing, and the intervention points needed to make fibre-to-fibre recycling bankable in Europe.

Recyclers need guaranteed offtake to commit capital to new sorting and processing lines. Brands and retailers, in turn, need reliable, cost-competitive recycled-fibre supply to scale substitution. Without both, neither side invests. ReHubs positions itself as the convening structure between them.

Who surrounds Moureaux?

Two industry co-chairs will work alongside her:

• Kasper Damsø, CEO of Danish recycler NewRetex
• Véronique Allaire Spitzer of French Producer Responsibility Organisation Refashion

Robert van de Kerkhof of PEPPER-i2 holds the chair. Refashion has operated as a PRO in the sector for over 15 years.

What did the principals say?

Kasper Damsø, Co-Chair of ReHubs, said: "We have technologies today that can improve how textiles are sorted and recycled, but technology alone will not create a circular system. All steps along the value chain need to develop together."

Béatrice Moureaux, CEO of ReHubs, said: "The road ahead will be challenging, and breaking the supply-demand deadlock to scale textile-to-textile recycling in Europe will require an openness to collaboration across the value chain and the right conditions for investment."

Robert van de Kerkhof, Chairman of ReHubs, added: "The last few years have made one thing very clear, that scaling textile-to-textile recycling is not something any technology or organisation can achieve alone."

What does this mean for sourcing and compliance teams?

Allaire Spitzer singled out Extended Producer Responsibility as the enforcement lever now in play. "EPR is a powerful lever to translate ambition into action, but its success depends on practical solutions and close collaboration across the value chain," she said.

For brands and retailers subject to EPR obligations in France and incoming EU-wide textile rules, the alliance's push to align collection quality, sorting capacity, and recycled-fibre demand carries direct compliance weight.

The sourcing decision the appointment forces is upstream: brand procurement teams now face mounting pressure to lock in recycled-fibre offtake commitments or back collector-sorting infrastructure, so that EPR fees convert into functioning recycling supply rather than residual waste streams.