ReHubs has appointed Béatrice Moureaux as CEO, tasking the 25-year technical-textiles veteran with scaling textile-to-textile recycling in Europe to industrial levels by 2035. She succeeds Robert van de Kerkhof, who will continue as chairman of the Brussels-based alliance.

Moureaux joined ReHubs as a board advisor in December 2025. Her background covers technical textiles, advanced fibres, nonwovens, and circular innovation — the upstream tiers that determine whether European mills can absorb closed-loop feedstock at the volumes brands are signalling they will need.

What is the deadlock ReHubs is trying to break?

The alliance's latest strategy, set out in its Breaking the Supply-Demand Deadlock action plan, targets the gap between rising recycling mandates and stalled investment in new sorting and reprocessing capacity. A joint report with Boston Consulting Group underpins the plan. ReHubs says recyclers hesitate to commit capex because of uncertain offtake for sorted material, while brands struggle to source reliable volumes of recycled fibre.

Moureaux said: "I'm proud to take on the role of CEO at such an important moment for ReHubs and our industry. The road ahead will be challenging, and breaking the supply-demand deadlock to scale textile-to-textile recycling in Europe will require an openness to collaboration across the value chain and the right conditions for investment."

She added: "ReHubs has a strong community of organisations committed to making this transition happen, and I look forward to continuing to work with and support our members as we take this next step together."

Where does EPR fit?

Extended Producer Responsibility (EPR) schemes are the regulatory lever the alliance is banking on to convert policy into mill orders. ReHubs co-chair Véronique Allaire Spitzer, who represents French eco-organisation Refashion, framed EPR as the translation mechanism between Brussels-level ambition and procurement decisions on the ground.

Allaire Spitzer said: "Europe is at a turning point for textile circularity. EPR is a powerful lever to translate ambition into action, but its success depends on practical solutions and close collaboration across the value chain. ReHubs can play this role at European level. Béatrice knows the organisation and its members well, and I am delighted to see her lead ReHubs into its next chapter."

What changes for sourcing teams?

The leadership reset lands as member brands face a tightening compliance calendar. EU waste-shipment rules now classify textile waste, and the Commission's 2023 EU Strategy for Sustainable and Circular Textiles points toward mandatory recycled-content thresholds and harmonised EPR fees across member states by 2026-2027. Recycled fibre buyers should expect:

• Greater coordination between ReHubs' four operational hubs in the Netherlands, Belgium, Spain, and Italy on feedstock aggregation and quality specs.
• Pressure to convert sourcing pilots into offtake contracts that de-risk recycler capex.
• Closer alignment with national EPR organisations — Refashion in France, Circulair Friesland in the Netherlands, and equivalents elsewhere — on collection-sorting-recycling volumes.

What is the investment ask?

ReHubs' stated objective is to build the economic conditions for industrial-scale recycling infrastructure in Europe by 2035. The alliance has not published a specific capex figure in this announcement, but the BCG-linked work signals that sortation, chemical recycling lines, and pre-processing capacity remain the bottlenecks constraining recycled-PET, recycled-cotton, and blended-fibre outputs at the tonnages large brands require.

The sourcing decision facing members is now sharper: convert post-consumer textile commitments into binding volume guarantees, or accept that Europe's 2035 infrastructure target will slip. Moureaux's brief is to make that choice easier by giving recyclers the demand visibility they need to order capacity — a supply-chain signal, not a sustainability slogan, that will determine whether the alliance's next phase produces tonnage or more working groups.